MPH 602 MPH602 WEEK 6 ASSIGNMENT 2 FINAL PAPER (ASHFORD)

MPH 602 MPH602 WEEK 6 ASSIGNMENT 2 FINAL PAPER (ASHFORD)

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Ashford MPH 602 Week 6 Assignment 2 Social Marketing and Social Inequalities

Final Paper

1. Social Marketing and Social Inequalities [WLOs: 2, 3] [CLOs: 1, 2, 3, 4]. Due by Day 7.
NOTE: Use the same example of social inequality you chose from the Week 6 Policies Addressing Social Inequalities assignment and complete the following: 

• Select one example of a social marketing strategy used to create awareness about this inequality in the United States.

• Select one example of a social marketing strategy used to create awareness about this inequality in two countries outside the United States and its territories (Puerto Rico, etc.). 

• Compare and contrast the social marketing strategy that addresses that social inequality in the U.S. to the social marketing strategy that addresses this social inequality in the other countries and include the following in your assessment: 

o Provideadetailedsummaryofeachsocialmarketingstrategyidentified.Usescholarlyresearch to support your discussion. 

o Whatspecificsocialmarketingtoolswereused?
o Howeffectivehavethesocialmarketingtoolsusedbeeninreducingthesocialinequalityinthe 

US? Use scholarly research to support your discussion.
o Howeffectivehavethesocialmarketingtoolsusedbeeninreducingthesocialinequalityinthe 

other countries? Use scholarly research to support your discussion.
o WhataresomeofthelimitationsofthesocialmarketingstrategiesintheUSvs.theother 

countries in addressing the social inequality? Use scholarly research to support your discussion. 

• Propose three changes to current social marketing strategies and suggest two new social marketing 

strategies aimed at reducing this social inequality. 

• Justify the changes and new social marketing strategies you proposed by providing a detailed reason for 

each change or new strategy. 

o Use scholarly research to support your explanations. 

The Social Marketing and Social Inequalities final paper 

• Must be six to eight double-spaced pages in length (not including title and references pages) and 

formatted according to APA Style as outlined in the Ashford Writing Center’s APA Style resource. 

• Must include a separate title page with the following: 

o Titleofpaper
o Student’sname
o Course name and number o Instructor’sname
o Datesubmitted 

For further assistance with the formatting and the title page, refer to APA Formatting for Word 2013. • Must utilize academic voice. See the Academic Voice resource for additional guidance. 

• Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper. 

o For assistance on writing Introductions & Conclusions as well as Writing a Thesis Statement, refer to the Ashford Writing Center resources. 

• Must use at least eight scholarly sources in addition to the course text.
o TheScholarly,Peer-Reviewed,andOtherCredibleSourcestableoffersadditionalguidanceon 

appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment. 

o To assist you in completing the research required for this assignment, view this Ashford University Library Quick ‘n’ Dirty tutorial, which introduces the Ashford University Library and the research process, and provides some library search tips. 

• Must document any information used from sources in APA Style as outlined in the Ashford Writing Center’s APA: Citing Within Your Paper guide. 

• Must include a separate references page that is formatted according to APA Style as outlined in the Ashford Writing Center. See the APA: Formatting Your References List resource in the Ashford Writing Center for specifications.